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Welcome Video
Course Aim & Outline
How to Get the Most from the Course
WEEK 1 | Snapshot
Why Use Instagram?
Case Study: Anna Potter | Swallows & Damsons
Your Instagram Profile
Your Floristry Style
Your Ideal Audience
Your Instagram Style Guide
WEEK 1 | Wrap-Up
WEEK 3 | Snapshot
Caption Overview
Starting Your Caption
Inside Your Caption
Ending Your Caption
Hashtag Essentials
Using Hashtags Effectively
Choosing Hashtags
Case Study: TBA *New for 2021*
WEEK 3 | Wrap-Up
WEEK 4 | Snapshot
Photography Overview
Phone Photography
Understanding Light
Mastering Composition
Styling Your Photos
Editing Your Photos
Case Study: Erin Benzakein | Floret
WEEK 4 | Wrap-Up
WEEK 5 | Snapshot
Stories Overview
Creating Stories
Mastering Stories
Video Essentials
Recording Videos
Camera Confidence
IGTV Guidelines
Reels Guidelines
Case Study: Katie Davis | Ponderosa & Thyme
WEEK 5 | Wrap-Up
WEEK 6 | Snapshot
Insights Overview
Overall Insights
Individual Insights
Using Insights
Case Study: TBA *New for 2021*
Overcoming Comparison
Algorithm Essentials
Fulfilling your Potential
WEEK 6 | Wrap-Up & Reflect
Congratulations Video